938 861 222
Text traduït
Aquesta assignatura s'imparteix en espanyol. El pla docent en català és una traducció de l'espanyol.
La traducció al català està actualitzada i és equivalent a l'original.
Si ho prefereixes, consulta la traducció!
Texto original
Esta asignatura se imparte en español. El texto original de este plan docente es en español.
Text created with automatic translation
The language of instruction of this subject is Spanish. The course guide in English is an automatic translation of the version in Spanish.
Automatic translation may contain errors and gaps. Refer to it as non-binding orientation only!
Perhaps you should consult the original version of the text!
Course
Advertising and Public Relations
Subject
Conference and Event Management
Type
Optional (OP)
Credits
3.0
Semester
2nd
| Group | Language of instruction | Teachers |
|---|---|---|
| G15, classroom instruction, afternoons | Spanish | Julio Manuel Panizo Alonso |
Sustainable Development Goals (SDG)
- 5. Gender equality
- 12. Responsible consumption and production
Objectives
Events are one of the most powerful tools organizations can utilize. This course analyzes the entire process for creating and designing an event that can meet strategic objectives related to the organization's overall communication, and delves into the organization and planning of congresses and conventions.
Knowledge
- To provide students with an overview of the event organization and management process by analyzing all the elements involved in the process.
- Analyze the importance of event planning in the corporate communications process of any company or institution.
- Work with real-life cases and simulated situations in which students put into practice the management of appropriate tools for event planning.
Skills
- Know how to create, design, and produce a corporate event within the business environment.
Learning outcomes
- To convey information, ideas, problems, and solutions appropriately and in accordance with academic standards, orally, in writing, and audiovisually, to both specialized and non-specialized audiences, while being respectful of linguistic diversity and diverse social, cultural, gender, and economic realities.
Content
- Event organization
- The process of creating and planning an event
- Event production
- The organization of congresses and conventions
- Planning and creation of congresses and conventions
- Budget management for an event
Evaluation
To pass the course, you must have passed all three assessed sections: classroom practice, theoretical test, and final project.
The final grade is the weighted average of the three parts: theoretical test (30%), final project (50%) and practicals (20%).
If the average is below 5, only the final exam or the final project for the course can be retaken. If both parts are failed, the course cannot be retaken.
Methodology
An active methodology is used, combining the necessary theoretical knowledge with its practical application in the cases presented in class and in the comprehensive creation process of an event that serves as the final project for the course.
Bibliography
Key references
- Herrero Blanco, P. (2017). La organización de congresos en el mundo de las reuniones. Síntesis.
- Jiménez Morales, M. i Panizo Alonso, J. (2017). Eventos y protocolo: La gestión estratégica de actos corporativos e institucionales. UOC.
- Nurkanovic Egea, M. (2015). La organización de congresos y su protocolo. Protocolo.
- Sánchez González, D. (2016). Técnicas de organización de eventos. Síntesis.
Further reading
Teachers will provide complementary bibliography and compulsory reading throughout the course via the Virtual Campus.