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Aquesta assignatura s'imparteix en espanyol. El pla docent en català és una traducció de l'espanyol.
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Texto original
Esta asignatura se imparte en español. El texto original de este plan docente es en español.
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The language of instruction of this subject is Spanish. The course guide in English is an automatic translation of the version in Spanish.
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Course
Advertising and Public Relations
Subject
Conference and Event Management
Type
Optional (OP)
Credits
3.0
Semester
2nd
| Group | Language of instruction | Teachers |
|---|---|---|
| G15, classroom instruction, afternoons | Spanish | Julio Manuel Panizo Alonso |
Sustainable Development Goals (SDG)
- 5. Gender equality
- 12. Responsible consumption and production
Objectives
Events are one of the most powerful tools that can be used by organizations. This course analyzes the entire process for the creation and design of an event that can meet strategic objectives in relation to the organization's global communication and focuses specifically on the organization and planning of congresses and conventions.
Knowledge
- To provide students with an overview of the process of organizing and managing events through the analysis of all the elements involved in this process.
- Analyze the importance of event organization in the corporate communication process of any company or institution.
- Work with real cases and simulated situations in which students put into practice the management of the appropriate tools for the organization of events.
Skills
- Knowing how to create, design and produce a corporate event within the business environment.
Learning outcomes
- Transmit information, ideas, problems and solutions appropriately and in accordance with academic standards, orally, in writing and audiovisually, to both specialized and non-specialized audiences, being respectful of linguistic diversity and diverse social, cultural, gender and economic realities.
Content
- The organization of events
- The process of creating and planning an event
- Event production
- The organization of congresses and conventions
- Planning and creation of congresses and conventions
- Budget management for an event
Evaluation
To pass the course, it is necessary to have passed the three parts that are evaluated: class practices, theoretical test and final project.
The final grade is the weighted average of the three parts: theoretical test (30%), final project (50%) and practical exercises (20%).
If the average is not higher than 5, only the final exam or the final project for the course can be retaken. If both parts are failed, the course can no longer be retaken.
Methodology
An active methodology is used in which the necessary theoretical knowledge alternates with its practical application in the cases presented in class and in the comprehensive creation process of an event that serves as the final project of the subject.
Bibliography
Key references
- Herrero Blanco, P. (2017). La organización de congresos en el mundo de las reuniones. Síntesis.
- Jiménez Morales, M. i Panizo Alonso, J. (2017). Eventos y protocolo: La gestión estratégica de actos corporativos e institucionales. UOC.
- Nurkanovic Egea, M. (2015). La organización de congresos y su protocolo. Protocolo.
- Sánchez González, D. (2016). Técnicas de organización de eventos. Síntesis.
Further reading
Teachers will provide complementary bibliography and compulsory reading throughout the course via the Virtual Campus.