938 861 222
Text traduït
Aquesta assignatura s'imparteix en anglès. El pla docent en català és una traducció de l'anglès.
La traducció al català està actualitzada i és equivalent a l'original.
Si ho prefereixes, consulta la traducció!
Texto traducido
Esta asignatura se imparte en inglés. El plan docente en español es una traducción del inglés.
La traducción al español está actualizada y es equivalente al original.
Si lo prefieres, ¡consulta la traducción!
Original text
This subject is taught in English. The course guide was originally written in English.
Course
Advertising and Public Relations
Subject
Crisis Communication
Type
Optional (OP)
Credits
3.0
Semester
2nd
| Group | Language of instruction | Teachers |
|---|---|---|
| G25, classroom instruction, afternoons | English | Clara E. de Uribe Gil |
Objectives
To offer the student procedures and techniques to learn to communicate and resolve conflicts and organizational crises. To work towards conflict and crisis resolution efficiently, with a solid basis for prevention, management and post crisis.
Learning outcomes
- Identify the theories, processes, structures and public relations techniques involved in the operation of agency departments, creative boutiques, consultancies or press offices in conventional, virtual and emerging contexts.
- Transmit information, ideas, problems and solutions appropriately and in accordance with academic norms, orally, in writing and audiovisually, to specialists and non-specialists, while respecting linguistic, social, cultural, gender and economic diversity.
- Implement a communication plan for an organisation, a brand or a product, bringing to bear relational and research abilities in order to establish fluid, expert dialogue between an organisation and the agency or consultancy.
Content
- Introduction: Crisis
- Crisis and reputation: Crisis communication and conflict resolution
- Crisis and conflicts: Tools for the management of crisis and conflicts
- Case studies and crisis simulations: Resolution and analysis of case studies. Execution and evaluation of crisis simulation
- Project: How to create a crisis communication plan, how to respond to the media, training of spokespersons
Evaluation
- Task 1. Class exercises: 40%
- Task 2. Crisis simulation: 20%
- Final project: 40%
In the event that the practical cases are not delivered on the indicated day, they will be graded with a 0.
Recovery measures: There are no recovery measures.
Methodology
Although the theoretical part of the course is important for the basic concepts to be correctly acquired, the course is largely practical. In the sessions the teacher will explain the theoretical knowledge of each topic. The students will need to resolve the corresponding case studies. They should spend a few hours each week studying for this course in order to consolidate the knowledge acquired in the different topics.
Bibliography
Key references
- Fearn-Banks, K. (2017). Crisis Communications: A Casebook Approach (5 ed.). Routledge Communication Series.
- Fraser, P. Seitel (2020). The Practice of Public Relations: The Practice of Public Relations (14 ed.). Pearson.
- Green, B. (2017). The book of crisis management: S T R A T E G I E S & T A C T I C S. Retrieved from Recuperat de http://cdn.prnewsonline.com/wp-content/uploads/2015/05/Marketing-Assets-Book-of-Crisis-Management-St
- Weiss-Blatt, N. (2021). The Techlash and Tech Crisis Communication: Building corporate reputation in the age of skepticism. Emerald Publising Limited.
- Wheeler, A (2019). Crisis Communication Management: PRCA Practice guides. Emerald Publising Limited.
Further reading
Teachers will provide complementary bibliography and compulsory reading throughout the course via the Virtual Campus.