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Text traduït
Aquesta assignatura s'imparteix en espanyol. El pla docent en català és una traducció de l'espanyol.
La traducció al català està desactualitzada.
Consulta preferentment el text original!
Si ho prefereixes, consulta la traducció!
Texto original
Esta asignatura se imparte en español. El texto original de este plan docente es en español.
Text created with automatic translation
The language of instruction of this subject is Spanish. The course guide in English is an automatic translation of the version in Spanish.
Automatic translation may contain errors and gaps. Refer to it as non-binding orientation only!
Perhaps you should consult the original version of the text!
Course
Advertising and Public Relations
Subject
Digital Strategy
Type
Compulsory (CO)
Academic year
3
Credits
3.0
Semester
2nd
| Group | Language of instruction | Teachers |
|---|---|---|
| G15, classroom instruction, afternoons | Spanish | Anna Tañà Solé |
Sustainable Development Goals (SDG)
- 5. Gender equality
Automatic translation pending.
Bibliography
Key references
- Chaffey, Dave (2016). Digital Marketing: Strategy, implementation and practice (6 ed.). Pearson.
- Fuetterer, Stephan. (2013). Social Business, cómo la tecnología social y las personas contribuyen a la rentabilidad de las empresas. Best Relations ,S.L.
- Holiday Ryan (2014). Growth Hacker Marketing. El futuro del social media y la publicidad. Social Business.
- Maciá Domene, Fernando (2013). Marketing Online 2.0. Anaya.
- Rosales, Pere (2010). Estrategia Digital: Cómo usar las nuevas tecnologías mejor que la competencia (7 ed.). Deusto. Grupo Planeta.
Further reading
Teachers will provide complementary bibliography and compulsory reading throughout the course via the Virtual Campus.