938 861 222
Text amb traducció automàtica
Aquesta assignatura s'imparteix en espanyol. El pla docent en català és una traducció automàtica de l'espanyol.
La traducció automàtica pot contenir errors i llacunes. Consulta-la només amb finalitats informatives!
Texto original
Esta asignatura se imparte en español. El texto original de este plan docente es en español.
Text created with automatic translation
The language of instruction of this subject is Spanish. The course guide in English is an automatic translation of the version in Spanish.
Automatic translation may contain errors and gaps. Refer to it as non-binding orientation only!
Perhaps you should consult the original version of the text!
Course
Marketing and Business Communication
Subject
Services Marketing
Type
Optional (OP)
Credits
3.0
Semester
2nd
| Group | Language of instruction | Teachers |
|---|---|---|
| G15, classroom instruction, afternoons | Spanish | Daniel Batlle Garcia |
Sustainable Development Goals (SDG)
- 8. Decend work and economic growth
- 9. Industry, innovation and infrastructure
- 12. Responsible consumption and production
Automatic translation pending.
Bibliography
Key references
- Christopher Lovelock, Jochen Wirtz (2009). Marketing de Servicios: Personas, Tecnología y Estrategia (7 ed.). Pearson.
- K. Douglas Hoffman, John E.G. Bateson (2020). Services Marketing: Concepts, Strategies, & Cases (5 ed.). South-Western College Publishing.
- Raymond P. Fisk, Stephen J. Grove, Joby John (2013). Services Marketing Interactive Approach (4 ed.). Cengage Learning.
Further reading
Teachers will provide complementary bibliography and compulsory reading throughout the course via the Virtual Campus.