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Text original
Aquesta assignatura s'imparteix en català. El text original d'aquest pla docent és en català.
Texto con traducción automática
Esta asignatura se imparte en catalán. El plan docente en español es una traducción automática del catalán.
La traducción automática puede contener errores y lagunas. ¡Consúltala solo con finalidades informativas!
Text created with automatic translation
The language of instruction of this subject is Catalan. The course guide in English is an automatic translation of the version in Catalan.
Automatic translation may contain errors and gaps. Refer to it as non-binding orientation only!
Course
Business Administration and Management
Subject
Social Media
Type
Optional (OP)
Credits
3.0
Objectives
Social media have changed the communication paradigm, putting the prosumer at the center of the enterprises. In this subject we will work on the main social networks, but also in how to make a global digital marketing plan for a brand.
Learning outcomes
- Be able to define online marketing strategy
- Knowing the main internet tools
- Be able to develop a digital marketing plan
- Develop personal branding
- Be aware of best practices in the internet
Content
- Introduction to the Social Media subject (presentation, objectives, skills and evaluation). Brief introduction to web 2.0
- Marketing online and the digital marketing plan + Introduction to Social Media + Facebook
- Twitter and Foursquare + Study case
- Youtube, Instagram, Vimeo, Pinterest, Linkedin and Google+ + Study case
- Social Media analytics and reports
- Social Media management tools
- Online reputation management
- SEO: definition, searchers and how to write on the internet
- SEM: definition, types of ads, Google Adwords and analytics
- Email marketing: mailchimp and public relations 2.0
- Web analytics and reports
- Personal branding
- Legal issues
- Mentoring of the project
- Presentation projects
Evaluation
- Exercises (30%)
- Participation in class (10%)
- IG management (5%)
- Success stories in social networks presentation (10%)
- Projects: develop a digital marketing plan for a leisure project based in Vic (45%)
Methodology
The classes will be structured in 45 min. of explanation and the rest of the class will be dedicated to do exercises and to mentor the final project.