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Aquesta assignatura s'imparteix en català. El text original d'aquest pla docent és en català.
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Esta asignatura se imparte en catalán. El plan docente en español es una traducción automática del catalán.
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Text created with automatic translation
The language of instruction of this subject is Catalan. The course guide in English is an automatic translation of the version in Catalan.
Automatic translation may contain errors and gaps. Refer to it as non-binding orientation only!
Titulació
Administració i Direcció d'Empreses
Assignatura
Social Media
Tipologia
Optativa (OP)
Crèdits
3,0
Objectius
Social media have changed the communication paradigm, putting the prosumer in the center of the enterprises. In this subject we will work on the principal social networks, but also in how to make a global digital marketing plan for a brand.
Resultats d'aprenentatge
- Be able to define online marketing strategy
- Knowing the main internet tools
- Be able to develop a digital marketing plan
- Develop personal branding
- Be aware of best practices in internet
Continguts
- Introduction to the Social Media subject (presentation, objectives, competences and evaluation). Brief introduction to web 2.0
- Marketing online and the digital marketing plan + Introduction to Social Media + Facebook
- Twitter and Foursquare + Study case
- Youtube, Instagram, Vimeo, Pinterest, Linkedin and Google+ + Study case
- Social Media analytics and reports
- Social Media management tools
- Online reputation management
- SEO: definition, searchers and how to write in internet
- SEM: definition, types of ads, Google Adwords and analytics
- Email marketing: mailchimp and public relations 2.0
- Web analytics and reports
- Personal branding
- Legal issues
- Mentoring of the project
- Projects presentation
Avaluació
- Exercises (30%)
- Participation in class (10%)
- IG management (5%)
- Success stories in social networks presentation (10%)
- Projects: develop a digital marketing plan for a leisure project based in Vic (45%)
Metodologia
The classes will be structured in 45 min. of explanation and the rest of the class will be dedicated to do exercises and to mentor the final project.