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Text original
Aquesta assignatura s'imparteix en català. El text original d'aquest pla docent és en català.
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Esta asignatura se imparte en catalán. El plan docente en español es una traducción automática del catalán.
La traducción automática puede contener errores y lagunas. ¡Consúltala solo con finalidades informativas!
Text created with automatic translation
The language of instruction of this subject is Catalan. The course guide in English is an automatic translation of the version in Catalan.
Automatic translation may contain errors and gaps. Refer to it as non-binding orientation only!
Course
Advertising and Public Relations
Subject
Crisis Communication
Type
Optional (OP)
Credits
6.0
Objectives
Offer the student formulas, procedures and techniques to learn how to communicate and resolve business conflicts and crises. Work on resolving conflicts and crises effectively, providing the foundations for prevention, management and post-crisis.
Learning outcomes
- Raise awareness about the need to know how to communicate in cases of crisis or conflict.
- Knowing how to communicate effectively depending on the type of crisis or conflict.
- Obtain the tools and techniques for crisis and conflict resolution.
Content
Topic 1. Introduction.
The crisis
Topic 2. The crisis and reputation
Crisis communication and conflict resolution.
Topic 3. Lobby
Tools for crisis and conflict management.
Topic 4. Practical cases and crisis drills.
Resolution and analysis of practical cases. Execution and evaluation of crisis drills.
Topic 5. Work: How to respond to the media.
Spokesperson training
Evaluation
Individual practices 40%. 40% will be obtained from a course assignment at the end of the semester and the remaining 20% from simulations.
Methodology
The subject, despite having an important theoretical part so that the basic concepts are acquired correctly, has a practical focus.
In the sessions with the entire class group, the teacher explains the theoretical knowledge of each of the different topics in order to later solve the corresponding practical cases.
The student must dedicate a few hours of personal work to this subject each week in order to consolidate the knowledge acquired in the different topics. This involves following a weekly rhythm of solving exercises in line with what has been explained in class. With this personal work, the student must also review the theoretical aspects discussed in class using the corresponding summaries and diagrams. In the subject work plan, the student will find the weekly forecast of what will be done in the group class sessions.