Audiovisual and Multimedia Direction and Production

Sustainable Development Goals (SDG)

• 5. Gender equality

Objectives

This course prepares students to be able to carry out an interactive audiovisual fiction production. To this end, the student explores the practice of audiovisual production and direction from theory to practice. The course analyzes the different aspects of audiovisual direction and production to acquire the diverse knowledge and skills required by a director-producer. Students will experience procedures, techniques, and methods to acquire skills in the conception and organization of directing and production work, both audiovisual and multimedia.

Learning outcomes

• Use audiovisual language and its various resources to express and present content linked to the specific knowledge of the field.
• Define your own learning objectives and design development processes that are consistent and realistic with the objectives and the time available.
• Learn the fundamental aspects of audiovisual language and television narrative.
• Correctly use the basic tools of audiovisual post-production.
• Learn about audiovisual and interactive technical resources for creating audiovisual and/or multimedia content.
• Directs and produces, with technical expertise, different communication genres for audiovisual and/or multimedia media.
• Uses information storage systems for interactive online audiovisual productions.
• Use gender-sensitive language.
• Designs interventions that address the needs of the field in a multidisciplinary manner and in a manner that respects gender issues.

Competencies

General skills

• Acquire skills in project design and management by making appropriate decisions and using problem solving strategies.
• Demonstrate interpersonal skills and be able to adapt to new situations and work under pressure.
• Organize and plan tasks related to professional performance through proper time management and timing of these tasks.

Specific skills

• Create content and organize management and direction processes for the cinema, television, radio and interactive media.
• Develop narrative skills for different audiovisual and multimedia products and apply techniques for creating fiction, non-fiction and entertainment screenplays.
• Master audiovisual and multimedia technology and apply it to the different stages in the creative process and thus be able to adapt to different work environments.

Basic skills

• Students can apply their knowledge to their work or vocation in a professional manner and have competencies typically demonstrated through drafting and defending arguments and solving problems in their field of study.
• Students have developed the learning skills necessary to undertake further studies with a high degree of independent learning.

Core skills

• Display professional skills in complex multidisciplinary contexts, working in networked teams, whether face-to-face or online, through use of information and communication technology.
• Use oral, written and audiovisual forms of communication, in one's own language and in foreign languages, with a high standard of use, form and content.

Content

The course focuses on technological, artistic, and content knowledge for the creation of an audiovisual product, as well as understanding and participation in the process from idea to broadcast.

The contents are distributed in the following thematic blocks:

1. From idea to fiction script
2. Audiovisual direction and staging
3. Audiovisual production
4. Art direction and photography direction
5. Election of the casting and direction of actors
6. Management of work teams and preparation of production and filming documents
7. Introduction to audiovisual interaction and multimedia
8. Audiovisual dissemination and promotion

Evaluation

The assessment is designed to achieve the objectives of the subject, which are linked to the skills the student must acquire.

Individual (50%)

Breakdown of the note:

• Participation observation: 10%
• Rating of colleagues' short films: 5%
• Individual short film script: 15%
• Short film sales dossier: 20%

Group (50%)

• Group analysis of management style: 15%
• Scene shot imitating a directorial style: 15%
  • Script: 5%
  • Scene filmed: 10%
• Selected individual short film (shot in a group): 20%

To be eligible for assessment, all scheduled exercises must be submitted. Failure to do so will result in immediate failure with no option to retake the exam.

Single competency test: Any student who believes that they already possess the knowledge and skills required by the subject before starting the course may take a single practical skills test, provided that they inform the instructor within the first 15 days of the start of the course.

Methodology

The course combines a theoretical and practical approach to the content covered. The course's practical work revolves around two professionalizing assignments in the field of audiovisual fiction, one of which is interactive. Throughout the course, independent work is encouraged with the support of the faculty.

The course includes visits (in person or virtually) from various guests specializing in various aspects of the audiovisual production and direction process.

Bibliography

Key references

• BORDWELL, David, & THOMPSON, Kristin (1995). El arte cinematográfico. Paidós Comunicación.
• GÓMEZ MIRANDA, Andrés (2015). Diseño funcional y de la interactividad de productos multimedia. IC.
• RABIGER, Michael (2009). Dirección cinematográfica. Técnica y estética (4 ed.). Omega.
• REA, Peter W.; & IRVING, David K. (2010). Cortos en cine y vídeo: producción y dirección. Omega.
• TIRARD, Laurent (2010). Lecciones de cine: Clases magistrales de grandes directores explicadas por ellos mismos. Paidós Comunicación.

Further reading

Teachers will provide complementary bibliography and compulsory reading throughout the course via the Virtual Campus.