Audiovisual and Multimedia Direction and Production

Sustainable Development Goals (SDG)

• 5. Gender equality

Objectives

This course prepares students to be able to carry out an interactive audiovisual production of fiction. To this end, the practice of audiovisual production and direction is deepened from theory applied to practice. The different aspects of audiovisual direction and production are analyzed to acquire the different knowledge and skills that a director-producer needs. Procedures, techniques and methods are experienced for the acquisition of skills in the ideation and organization of direction and production work, both audiovisual and multimedia.

Learning outcomes

• Use audiovisual language and its different resources to express and present content related to specific knowledge of the field.
• Define your own learning objectives and design development processes that are consistent and realistic with the objectives and the time available.
• Learn the fundamental aspects of audiovisual language and television narrative.
• Correctly use the basic tools of audiovisual post-production.
• Learn about audiovisual and interactive technical resources for the creation of audiovisual and/or multimedia content.
• Directs and produces, with technical adequacy, different communicative genres for audiovisual and/or multimedia media.
• Uses information storage systems for interactive audiovisual productions on the network.
• Use gender-respectful language.
• Designs interventions that address the needs of the field in a multidisciplinary manner and in a way that is respectful of gender issues.

Competencies

General skills

• Acquire skills in project design and management by making appropriate decisions and using problem solving strategies.
• Demonstrate interpersonal skills and be able to adapt to new situations and work under pressure.
• Organize and plan tasks related to professional performance through proper time management and timing of these tasks.

Specific skills

• Create content and organize management and direction processes for the cinema, television, radio and interactive media.
• Develop narrative skills for different audiovisual and multimedia products and apply techniques for creating fiction, non-fiction and entertainment screenplays.
• Master audiovisual and multimedia technology and apply it to the different stages in the creative process and thus be able to adapt to different work environments.

Basic skills

• Students can apply their knowledge to their work or vocation in a professional manner and have competencies typically demonstrated through drafting and defending arguments and solving problems in their field of study.
• Students have developed the learning skills necessary to undertake further studies with a high degree of independent learning.

Core skills

• Display professional skills in complex multidisciplinary contexts, working in networked teams, whether face-to-face or online, through use of information and communication technology.
• Use oral, written and audiovisual forms of communication, in one's own language and in foreign languages, with a high standard of use, form and content.

Content

The course covers technological, artistic and content knowledge for the production of an audiovisual product, as well as understanding and participating in the process from the idea to the broadcast.

The contents are distributed in the following thematic blocks:

1. From the idea to the fiction script
2. Audiovisual direction and staging
3. Audiovisual production
4. Art direction and photography direction
5. Casting and directing actors
6. Management of work teams and preparation of production and filming documents
7. Introduction to audiovisual interaction and multimedia
8. Audiovisual dissemination and promotion

Evaluation

The assessment is designed to achieve compliance with the objectives of the subject, which are linked to the skills that the student must acquire.

INDIVIDUAL (50%)

Breakdown of the note:

• Observation participation (10%)
• Short evaluation of colleagues (5%)
• Individual short film script (15%)
• Short film sales dossier (20%)

GROUP (50%)

• Group analysis of management style (15%)
• Scene shot imitating directing style (15%)
  • Script (5%)
  • Scene filmed (10%)
• Selected individual short film (Shot in group) (20%)

All scheduled exercises must be submitted in order to be assessed. Failure to do so will result in a direct failure with no option to recover.

Single competency test: Students who believe that they already have the knowledge and competencies offered by the subject before starting the course may take a single practical competency test, provided that they inform the teacher within the first 15 days from the start of the course.

Methodology

The course combines a theoretical and practical approach to the content developed. The course practices are generated in the environment of two professionalizing works in the audiovisual fiction field, one of which is interactive. Throughout the course, independent work is encouraged with the support of the teaching staff.

The course includes visits (in person or virtually) from different guests specialized in various parts of the audiovisual production and direction process.

Bibliography

Key references

• BORDWELL, David, & THOMPSON, Kristin (1995). El arte cinematográfico. Paidós Comunicación.
• GÓMEZ MIRANDA, Andrés (2015). Diseño funcional y de la interactividad de productos multimedia. IC.
• RABIGER, Michael (2009). Dirección cinematográfica. Técnica y estética (4 ed.). Omega.
• REA, Peter W.; & IRVING, David K. (2010). Cortos en cine y vídeo: producción y dirección. Omega.
• TIRARD, Laurent (2010). Lecciones de cine: Clases magistrales de grandes directores explicadas por ellos mismos. Paidós Comunicación.

Further reading

Teachers will provide complementary bibliography and compulsory reading throughout the course via the Virtual Campus.