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Text amb traducció automàtica
Aquesta assignatura s'imparteix en espanyol. El pla docent en català és una traducció automàtica de l'espanyol.
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Texto original
Esta asignatura se imparte en español. El texto original de este plan docente es en español.
Text created with automatic translation
The language of instruction of this subject is Spanish. The course guide in English is an automatic translation of the version in Spanish.
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Course
Advertising and Public Relations
Subject
Strategic Marketing
Type
Optional (OP)
Credits
6.0
Semester
1st
| Group | Language of instruction | Teachers |
|---|---|---|
| G15, classroom instruction, afternoons | Spanish | Marta Ruiz Lozano |
Sustainable Development Goals (SDG)
- 5. Gender equality
- 12. Responsible consumption and production
Automatic translation pending.
Bibliography
Key references
- Kotler, Philip; Armstrong, Gary (2018). Principios de marketing (17 ed.). Pearson.
- Kotler, Philip; Armstrong, Gary (2018). Principios de marketing. Retrieved from https://ucercatot.uvic-ucc.cat/view/action/uresolver.do?operation=resolveService&package_service_id=355146810006718&institutionId=6718&customerId=6705
Further reading
Teachers will provide complementary bibliography and compulsory reading throughout the course via the Virtual Campus.