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Text traduït
Aquesta assignatura s'imparteix en espanyol. El pla docent en català és una traducció de l'espanyol.
La traducció al català està desactualitzada.
Consulta preferentment el text original!
Si ho prefereixes, consulta la traducció!
Texto original
Esta asignatura se imparte en español. El texto original de este plan docente es en español.
Text created with automatic translation
The language of instruction of this subject is Spanish. The course guide in English is an automatic translation of the version in Spanish.
Automatic translation may contain errors and gaps. Refer to it as non-binding orientation only!
Perhaps you should consult the original version of the text!
Course
Marketing and Business Communication
Subject
Commercial and Sales Management
Type
Compulsory (CO)
Academic year
3
Credits
6.0
Semester
2nd
| Group | Language of instruction | Teachers |
|---|---|---|
| G15, classroom instruction, afternoons | Spanish | Ferran Gustau Jaén Coll |
Automatic translation pending.
Bibliography
Key references
- ASTRE, EGUERRAN (2017). VENDRÉ A L'ERE DIGITALE: AMELIORER SA PERFORMANCE COMMERCIAL DAN'S LA NOUVELLE ECONOMIE. DUNOD.
- BUCHET, F. Y CARON, N. (2010). Les Tableaux de bord de la fonction commerciale (2 ed.). DUNOD.
- FOSSIER, ALAIN, LETRILLART-BENARD, ODILE (2017). PROFESSION MANAGER COMMERCIAL: MOTIVER, COACHER ET PILOTER UN EQUIPE DE VENTE (2 ed.). DUNOD.
- HUNT, C. SHANE, DEITZ GEORGE D.& HANSEN, JOHN D. (2023). VENTAS PROFESIONALES: PORQUE TODOS SOMOS VENDEDORES. Mc Graw Hill.
- ROMAN, Sergio y KÜSTER, Inés (2015). Gestión de la venta personal y de equipos comerciales. Paraninfo.
Further reading
Teachers will provide complementary bibliography and compulsory reading throughout the course via the Virtual Campus.