Program

The program is divided into four parts:

• Module 1: Marketing 4.0
• Module 2: Sensitive Marketing
• Module 3: Experiential Marketing
• Module 4: Big Data applied to Product Launching

 Program Highlights

• Core sessions     
  This program has been developed together with executive managers from multinational leading companies and responds to the current demand of the labor market. Upon completion of the program, you will have obtained a clear competitive advantage. Therefore, giving you the ability to apply your knowledge with immediate effect.
• Faculty with industry experience     
  You will have the opportunity to learn not only from professors but also from business leaders and professionals with expert analysis within their respective fields.
• Coaching methodologies     
  The program is divided into modules, company visits, group works, and case studies. Our coaching methodology is based on real case studies. This is to enable you to study with detail in order to enhance and develop your skills. Modules and projects within will run in small-sized groups.
• Company visits     
  To get a deeper and further understanding of different working strategies, you will get the chance to visit four different companies. Whilst exploring the companies, you will have the opportunity to ask questions and talk to managers/professionals directly in person.
• 6 ECTS/ 3 USC     
  After successful completion of the Summer Program, you will receive a certificate and credits which can be further transferred to higher educational institutes and business schools.
• Free-time activities     
  Alongside the academic side of the program, we also offer free time so that you get the chance to explore the wonders of the great Barcelona city and its surrounding. This will include city tours and a cultural program free of charge.
• Accommodation      
  You will be provided with shared double or individual rooms. 

Trips included

• Gothic Quarter (Barcelona city)
• Sagrada Familia
• 3 Company Visits

Click here to view the Business & Marketing 4.0 brochure

General admission requirements

For acceptance on a Study Abroad program you need to:

• Be currently enrolled at a higher educational institution
• Have sufficient ability in the program's language of instruction (level B2 for courses taught in English).

Application

Individual enrolments

(please read carefully the information below before completing the application process)

1. Fill in this Application Form
2. Payment of the application fee of 650€. Use the button in the bar at the top "Add to cart"
3. Send these required documents to studyabroad@uvic.cat:
   • Completed Application Form
   • A copy of your Passport
   • A copy of a certificate that you are currently enrolled at a higher education institution or university
   • Academic Records
   • A copy of a certificate confirming your level of English (not required for students whose mother tongue is English)
   • Confirmation of application fee payment (650€)* _{*screenshot of the payment confirmation page}

• When we receive your application form, we will check that you meet the requirements for the course and contact you by email.
• Once you have been accepted to the course, we will send instructions on how to finish the enrolment to the program and pay the remaining balance two months prior to the start of the course.
• When you have paid the fees, we will send you a letter of acceptance so you can apply for a visa, if necessary.
• At least one month before the course is due to start you should send a copy of your medical and accident insurance policy.

Group enrolments

Talk to your Academic Coordinator or International Office at your home University.

For group enrolments send an email to studyabroad@uvic.cat

UVic-UCC student  - UP University students

The Faculty of Business and Communication Studies (FEC) offers its students the opportunity to obtain recognition of academic credits by undertaking this summer programme (3 RAC).

University students currently enrolled in any university of the UP University consortium  

Tuition fee: 615€

FEC students can contact us for further details at studyabroad@uvic.cat 

Application deadline

(two options according to accommodation needs):     

• Course and Accommodation: March 26th 2025   
• Course without Accommodation: May 30th 2025

Regulations

• Regulations for UVic-UCC Summer Programmes