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Aquesta assignatura s'imparteix en espanyol. El pla docent en català és una traducció de l'espanyol.
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Texto original
Esta asignatura se imparte en español. El texto original de este plan docente es en español.
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The language of instruction of this subject is Spanish. The course guide in English is an automatic translation of the version in Spanish.
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Course
Advertising and Public Relations
Subject
Ceremonies and Protocol
Type
Optional (OP)
Credits
3.0
Semester
2nd
| Group | Language of instruction | Teachers |
|---|---|---|
| G15, classroom instruction, afternoons | Spanish | Julio Manuel Panizo Alonso |
Sustainable Development Goals (SDG)
- 5. Gender equality
- 12. Responsible consumption and production
Objectives
The protocol for the development of public relations within companies and institutions is a fundamental element for achieving a good result in most of the events that are organized. The image of the organization and the people who represent it is essential to be able to establish a good position in front of our public.
Knowing the protocol is key to the development of the public relations professional.
Knowledge (know)
- To learn the legal foundations of official protocol and the different aspects of private ceremonies. The focus is on corporate ceremonies.
- Familiarize yourself with technical terminology.
- Develop skills for drafting a protocol for an event.
Skills (know-how)
- Knowing how to carry out a formal act within the company or in an official setting.
Learning outcomes
- Transmit information, ideas, problems and solutions appropriately and in accordance with academic standards, orally, in writing and audiovisually, to both specialized and non-specialized audiences, being respectful of linguistic diversity and diverse social, cultural, gender and economic realities.
Content
- Introduction to the protocol. Definitions
- The legal framework of the protocol
- The official symbology
- Presidencies and treatments of authorities
- Main events at the official level
Evaluation
To pass the course, it is necessary to have passed the three parts that are evaluated: class practices, theoretical test and final project.
The final grade is the weighted average of the three parts: compulsory reading (10%), final project (50%) and class work (40%).
If the average is not higher than 5, only the final work of the subject can be recovered.
Methodology
An active methodology is used in which the presentation of knowledge alternates with its practical application in cases presented in class and developed by the student and in the process of comprehensive creation of an event that serves as the final work of the subject.
Bibliography
Key references
- Jimenez Morales, M. i Panizo Alonso, J. (2017). Eventos y protocolo: La gestión estratégica de actos corporativos e institucionales. UOC.
- Sánchez González, M. (2011). Fundamentos del ceremonial y el protocolo. Síntesis.
Further reading
Teachers will provide complementary bibliography and compulsory reading throughout the course via the Virtual Campus.