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Text traduït
Aquesta assignatura s'imparteix en espanyol. El pla docent en català és una traducció de l'espanyol.
La traducció al català està desactualitzada.
Consulta preferentment el text original!
Si ho prefereixes, consulta la traducció!
Texto original
Esta asignatura se imparte en español. El texto original de este plan docente es en español.
Text created with automatic translation
The language of instruction of this subject is Spanish. The course guide in English is an automatic translation of the version in Spanish.
Automatic translation may contain errors and gaps. Refer to it as non-binding orientation only!
Perhaps you should consult the original version of the text!
Course
Advertising and Public Relations
Subject
Engagement & One to One Communication
Type
Compulsory (CO)
Academic year
4
Credits
6.0
Semester
1st
| Group | Language of instruction | Teachers |
|---|---|---|
| G15, classroom instruction, afternoons | Spanish | Daniel Batlle Garcia |
| Oreste Attardi Colina |
Sustainable Development Goals (SDG)
- 5. Gender equality
Automatic translation pending.
Bibliography
Key references
- Halligan, Brian., Shah, Dharmesh (2009). Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online. John Wiley & Sons Ltd.
- Martí, José., Muñoz, Pablo (2008). Engagement marketing: una nueva publicidad para un marketing de compromiso. Prentice-Hall.
- Martínez,J.M. , Borja Solé, L de., Carvajal P. (1999). Fidelizando Clientes. EADA gestión.
- Palmatier, Robert W., Kumar, V., Harmeling, Colleen M. (2018). Customer Engagement Marketing. Palgrave Macmillan.
- Peppers, Don. Rogers, Martha (1998). The One to One Future: Building Relationships One Customer at a Time. Bantam Doubleday Dell Publishing Group.
Further reading
Teachers will provide complementary bibliography and compulsory reading throughout the course via the Virtual Campus.