Video Workshop

Objectives

• Del concepte a les pantalles: el procés de conceptualizació
• Història i desenvolupament del videoclip: una indústria canviant
• La metodologia i l'ADN de cada projecte.
• La música com a eix central
• Cerca de referents que defineixen l'estil personal
• Combinació de teoria i pràctica per realitzar projectes propis
• Treballar la creativitat i l'opinió crítica.
• El pitch
• El tractament com a eina fonamental

Learning outcomes

• Apply knowledge to solve problems in complex or professional and specialized work environments that require the use of creative and innovative ideas.
• Find solutions in complex situations.
• Communicate to all types of audiences (specialized or not) clearly and precisely.
• Design interventions that meet the needs of the field in a multidisciplinary way.
• Use the audiovisual language and its different resources to express and present contents related to the specific knowledge of the field.
• Analyse the specificities of the creative process and the making of a trailer, a television commercial or a video clip.
• Direct and produce, creatively and collaboratively, a documentary production, a trailer, a television commercial or a video clip.
• Know and use the techniques involved in the visual and sound montage process and editing of audiovisual projects.

Competencies

General skills

• Acquire skills in project design and management by making appropriate decisions and using problem solving strategies.
• Demonstrate interpersonal skills and be able to adapt to new situations and work under pressure.
• Organise and plan tasks related to professional performance through proper time management and timing of these tasks.
• Show motivation for personal improvement, concern for quality and ethical commitment.

Specific skills

• Create content and organise management and direction processes for the cinema, television, radio and interactive media.
• Create content and organise management and direction processes for the cinema, television, radio and interactive media.
• Develop narrative skills for different audiovisual and multimedia products and apply techniques for creating fiction, non-fiction and entertainment screenplays.
• Express oneself fluently and communicatively, orally and in writing, in Catalan, Spanish and English, using the discourse of traditional media and new digital media.
• Master audiovisual and multimedia technology and apply it to the different stages in the creative process and thus be able to adapt to different work environments.

Basic skills

• Students can apply their knowledge to their work or vocation in a professional manner and have competencies typically demonstrated through drafting and defending arguments and solving problems in their field of study.
• Students can communicate information, ideas, problems and solutions to both specialists and non-specialists.

Core skills

• Display professional skills in complex multidisciplinary contexts, working in networked teams, whether face-to-face or online, through use of information and communication technology.
• Use oral, written and audiovisual forms of communication, in one's own language and in foreign languages, with a high standard of use, form and content.

Content

1. Introduction to the workshop
2. Music video: history
3. A changing industry
4. Creativity
5. Research / references
6. Selling your idea: from treatment to pitch
7. Concepts: the conceptualisation process
8. The making of a music video

Extras

• Masterclass (production company): Blua
• Masterclass (music industry): Dani Vega (Mishima's guitar player)

Evaluation

• Class participation / Map of references: 10%
• Analysis: 15%
• Personal work - MUSIC VIDEO 01: 35%
• Groupal exercise (4-5 each group) - MUSIC VIDEO 02: 40%

Methodology

Sessions combine theoretical and practical thanks to exercises that are conceived to progressively understand the process of making a music video.

Depending on the moment, there will be different tutorials to follow the correct development of the projects.