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Texto original
Esta asignatura se imparte en español. El texto original de este plan docente es en español.
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Course
Advertising and Public Relations
Subject
Sales and Commercial Network Management
Type
Optional (OP)
Credits
3.0
Semester
2nd
| Group | Language of instruction | Teachers |
|---|---|---|
| G15, classroom instruction, afternoons | Spanish | Ferran Gustau Jaén Coll |
Sustainable Development Goals (SDG)
- 5. Gender equality
- 12. Responsible consumption and production
Learning outcomes
- Transmit information, ideas, problems and solutions appropriately and in accordance with academic standards, orally, in writing and audiovisually, to both specialized and non-specialized audiences, being respectful of linguistic diversity and diverse social, cultural, gender and economic realities.
- Act with a critical spirit and reflection regarding knowledge in all its dimensions, showing intellectual, cultural and scientific concern and commitment to rigor and quality in professional demands and respect for linguistic diversity, with diverse social, cultural, gender and economic realities.
- Examine information in the environment from the knowledge and analysis of sources and information search and retrieval systems.
Bibliography
Key references
- AGUILAR, MICHAEL (2018). VENDEUR D'ELITE: LES TECHNIQUES ET SECRETS DEVOILES DES MEILLEURS VENDEURS. MALAKOFF.
- ROMAN, Sergio y KÜSTER, Inés (2015). Gestión de la venta personal y de equipos comerciales. Paraninfo.
Further reading
Teachers will provide complementary bibliography and compulsory reading throughout the course via the Virtual Campus.